It’s About Trust
James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP
Last month Jim Lukaszewski spoke with a dozen of us on crisis management at the League of American Orchestras Conference in Dallas. While he spoke off the cuff, every sentence followed a clear narrative. He preached a generosity of information with a generous spirit.
The Issue is to Settle People Down
Lukaszewski segmented the public into a rainbow of emotional types and interest levels in a crisis. A small number of people, those feeling themselves to be victims, wield power for a simple reason: they’re 24/7, obsessed with getting back at someone. Their questions are predictable—so answer their questions! It’s not that that will satisfy them; a victim is intellectually deaf. Continue reading
1. Art (Last Word, for September 2)
It’s always a challenge to bring in new single ticket buyers, isn’t it? Let alone broaden your subscription base.
An Age of Puffery
We orchestra marketers have amassed an impressive number of words that no longer mean anything to our audience. We lean toward classical-music jargon, huckstering, and synonyms for perfection which we strangle with overuse. Or we write “magisterial” and other words that we’d never use in spontaneous conversation. May these 50 words and phrases rest in peace.
In this day of social technology there’s little attention paid to the ABC’s of advertising. Yet developing an effective ad will always be a useful skill, whatever the medium.
