Monthly Archives: June 2010

How to Cut—and When to Add—Orchestra Marketing Dollars

Posted on June 28, 2010 by Bruce Robinson

The Danger of Across-the-Board Cuts Over the last two years virtually all orchestras have cut spending to balance the budget. In many cases they’ve used across-the-board reductions. This can have the negative effect of further reducing ticket revenues by more … Continue reading →

Posted in Essentials, How To's | Tagged , , , , , , , , , , | 1 Comment

A Social Technology to Market Every Orchestra. No, It Isn’t Twitter or Facebook.

Posted on June 14, 2010 by Bruce Robinson

Twitter and Facebook get the headlines. InstantEncore may be more important for orchestra marketers. I’m not saying to forgo Twitter or Facebook. Each of them is useful for orchestras. Indeed, InstantEncore makes it easier to use those sites and others … Continue reading →

Posted in Calls to Action, Resources, Thought Leaders | Tagged , , , , , , , , , , , , | 1 Comment

A Map of Social Media for Orchestras

Posted on June 13, 2010 by Bruce Robinson

I’ve put together a diagram of the social technology landscape designed with orchestras in mind. If you work at an orchestra or other performing arts group, leave your name and address below and I’ll send you a poster free of … Continue reading →

Posted in How To's, Lists | Tagged , , , , , , | 1 Comment

Why Everything’s Fine in Classical Music. Including the Pain.

Posted on June 5, 2010 by Bruce Robinson

[This was originally posted at the League of American Orchestra's microsite, R/Evolution, before the June 2010 League Conference in Atlanta] Everything’s Fine Everything’s fine in classical music. Let’s celebrate today’s terrific musicians, the best ever. Professional music-making isn’t a cushioned … Continue reading →

Posted in Calls to Action | Tagged , , , , , , , , , | 2 Comments