Monthly Archives: August 2010

What I’d Like to See Orchestras Provide Audiences: 10 Words Over 10 Days

Posted on August 24, 2010 by Bruce Robinson

We have more orchestras with better-trained musicians than ever. Yet these marvels of precision bleed anxiety over the future. Most of that anxiety centers on revenue. In my view, possibly because of our focus on commerce, the artistic product needs … Continue reading →

Posted in Calls to Action | Tagged , , , , , | 8 Comments

Tom Holm of Enertex Tells How to Grow Your Audience

Posted on August 18, 2010 by Bruce Robinson

It’s always a challenge to bring in new single ticket buyers, isn’t it? Let alone broaden your subscription base. Extend Your Reach Your house list is your best source for audiences. And trades with other arts organizations can supplement that … Continue reading →

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50 Words for Classical Music Marketers to Rest

Posted on August 12, 2010 by Bruce Robinson

An Age of Puffery Adam Sherk has statistically catalogued The Most Overused Buzzwords in Marketing and Press Releases. Gregory Sandow has satirized the language of classical music press releases, saying he hopes they die. And the anonymous blog Proper Discord … Continue reading →

Posted in Amusements, Calls to Action, Lists | Tagged , , , , , , | 12 Comments

What to Write in a Single-Ticket Ad. Yes, It Still Matters.

Posted on August 11, 2010 by Bruce Robinson

In this day of social technology there’s little attention paid to the ABC’s of advertising. Yet developing an effective ad will always be a useful skill, whatever the medium. Learn from The New York Times My first newspaper ads in … Continue reading →

Posted in Essentials, How To's | Tagged , , , , , , , , | 3 Comments