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Author Archives: Bruce Robinson
It’s the Music, Stupid!
Follow the music. That’s a guidepost for us orchestra marketers, for musicians and for orchestra administrators. It cannot be, follow the revenue. Audiences already follow the music. They listen to that music which has meaning to them. Last night I … Continue reading
Posted in Calls to Action
Tagged chamber orchestra, chopin, golka, houston, lawyer, mission, river oaks, roco
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