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Category Archives: Lists
A Texas Two-Step to Make Your Website Social
Last April Mark Zuckerberg of Facebook proclaimed, “We are building a Web where the default is social.” Forrester Research says the Web is becoming “social as a rule, not an exception.” No longer can any orchestra afford to ignore the … Continue reading
Posted in Calls to Action, How To's, Lists
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Ten Lessons in Trust to Apply Before a Crisis
This week I heard an expert on reputation, IBM Distinguished Professor Daniel Diermeier from Kellogg School of Management at Northwestern University, speak to a few dozen fellow Kellogg alums in Houston. The orchestra industry can learn from his years of … Continue reading
Posted in Calls to Action, How To's, Lists, Thought Leaders
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20 Orchestral Orgasms
Updated count: 32 (see comments below) Beatles producer George Martin famously called the gigantic crescendo of the Lennon-McCartney song “A Day in the Life” an orchestral orgasm. Last month Rolling Stone named it #1 of the top 10 Beatles songs. … Continue reading
Posted in Amusements, Lists
Tagged beatles, day in the life, orchestra, orgasm, programming
9 Comments
50 Words for Classical Music Marketers to Rest
An Age of Puffery Adam Sherk has statistically catalogued The Most Overused Buzzwords in Marketing and Press Releases. Gregory Sandow has satirized the language of classical music press releases, saying he hopes they die. And the anonymous blog Proper Discord … Continue reading
Posted in Amusements, Calls to Action, Lists
Tagged language, marketing, overused, sandow, sherk, strategy, words
12 Comments
A Map of Social Media for Orchestras
I’ve put together a diagram of the social technology landscape designed with orchestras in mind. If you work at an orchestra or other performing arts group, leave your name and address below and I’ll send you a poster free of … Continue reading
The Third Reason Orchestra Marketing Is Difficult: Multiple Work Styles
In previous posts I identified two ways in which orchestra marketing is unusually challenging. First, the discipline involves a wide range of functions. Second, the job demands managing a year-long subscription campaign at the same time it requires numerous in-and-out … Continue reading
Reason 2 That Orchestra Marketing Is So Difficult: Dual Periodicity
Orchestra marketing demands two sets of complex skills related to the marketing cycle. We manage a series of seasonal promotions. And we manage an annual campaign. Simultaneously. In-and-Out Promotions Think of the seasonal aisles in your local drug store. At … Continue reading
Posted in Lists
Tagged campaign, management, marketing, orchestra, promotion, single tickets, strategy, subscription
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Reason 1 of 3 That Orchestra Marketing Is So Difficult
When I entered orchestra marketing I thought turning sales results upward would be easy. After all, I’d succeeded over many years in many businesses. And in that work and in my schooling I’d benefited from wonderful mentors. Surely the practice … Continue reading
Posted in Lists
Tagged challenges, management, marketing, orchestra, strategy, tasks
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Three Social Media Lessons from “Groundswell” for Orchestra Marketers
A few days ago I finished reading Charlene Li’s and Josh Bernoff’s terrific Groundswell: Winning in a World Transformed by Social Technologies, published by Harvard Business Press in 2008. That’s old by social media standards, isn’t it? Yet Groundswell’s insights remain … Continue reading
Ten Great Marketer-Musicians
I assembled a list of ten musicians who market themselves beautifully. I realized in the process how this became a list of great musicians regardless of marketing. The Gustavo Dudamel / Los Angeles Philharmonic / Walt Disney Concert Hall / … Continue reading
