Category Archives: Public Relations

Waging Peace in a Crisis

Posted on July 6, 2012 by Bruce Robinson

It’s About Trust Last month Jim Lukaszewski spoke with a dozen of us on crisis management at the League of American Orchestras Conference in Dallas. While he spoke off the cuff, every sentence followed a clear narrative. He preached a … Continue reading →

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The Press Stories You Really Want to Tell

Posted on January 7, 2012 by Bruce Robinson

Week after week, orchestra marketers and communications professionals try to get stories about their music director, guest conductor or guest artist in the media. Is this wise? Yes, of course. Guest musicians are news. They can talk about the music … Continue reading →

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Ten Lessons in Trust to Apply Before a Crisis

Posted on October 14, 2010 by Bruce Robinson

This week I heard an expert on reputation, IBM Distinguished Professor Daniel Diermeier from Kellogg School of Management at Northwestern University, speak to a few dozen fellow Kellogg alums in Houston. The orchestra industry can learn from his years of … Continue reading →

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50 Words for Classical Music Marketers to Rest

Posted on August 12, 2010 by Bruce Robinson

An Age of Puffery Adam Sherk has statistically catalogued The Most Overused Buzzwords in Marketing and Press Releases. Gregory Sandow has satirized the language of classical music press releases, saying he hopes they die. And the anonymous blog Proper Discord … Continue reading →

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