Category Archives: Resources

List Your Orchestra’s Concerts Free: Bachtrack and Eventful

Posted on July 26, 2010 by Bruce Robinson

Have you had calls and mailings from print or online services that charge exorbitant rates to list concerts around the world? Here are two free listing services every orchestra should consider in addition to Instant Encore, about which I’ve already … Continue reading →

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A Social Technology to Market Every Orchestra. No, It Isn’t Twitter or Facebook.

Posted on June 14, 2010 by Bruce Robinson

Twitter and Facebook get the headlines. InstantEncore may be more important for orchestra marketers. I’m not saying to forgo Twitter or Facebook. Each of them is useful for orchestras. Indeed, InstantEncore makes it easier to use those sites and others … Continue reading →

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Charlene Li’s Upcoming “Open Leadership” Can Teach Orchestras How to Manage Social Media

Posted on May 8, 2010 by Bruce Robinson

Charlene Li sent me an advance copy of Open Leadership: How Social Technology Can Transform the Way You Lead, to be released May 24. Thank you, Charlene. In 2008 Li co-authored Groundswell, which illustrates the nature and power of the … Continue reading →

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