Category Archives: Thought Leaders

Waging Peace in a Crisis

Posted on July 6, 2012 by Bruce Robinson

It’s About Trust Last month Jim Lukaszewski spoke with a dozen of us on crisis management at the League of American Orchestras Conference in Dallas. While he spoke off the cuff, every sentence followed a clear narrative. He preached a … Continue reading →

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Steve Cook Shows Us How to Program (and Market) Pops

Posted on June 7, 2012 by Bruce Robinson

No one marketed pops performances better than my friend Steve Cook when he was at the Dallas Symphony Orchestra. These days his firm, The Cooking Group, offers a full range of pops offerings, unlike any other provider. Steve has put … Continue reading →

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Facebook Ads and You: Targeted Advertising for a Fraction of the Cost

Posted on November 10, 2010 by Jordan Witherspoon

This post was written by Jordan Witherspoon, Marketing Director of Mercury Baroque in Houston. What if for only a few hundred dollars you could create an ad that would be seen by a million people and clicked on by hundreds? … Continue reading →

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Ten Lessons in Trust to Apply Before a Crisis

Posted on October 14, 2010 by Bruce Robinson

This week I heard an expert on reputation, IBM Distinguished Professor Daniel Diermeier from Kellogg School of Management at Northwestern University, speak to a few dozen fellow Kellogg alums in Houston. The orchestra industry can learn from his years of … Continue reading →

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Tom Holm of Enertex Tells How to Grow Your Audience

Posted on August 18, 2010 by Bruce Robinson

It’s always a challenge to bring in new single ticket buyers, isn’t it? Let alone broaden your subscription base. Extend Your Reach Your house list is your best source for audiences. And trades with other arts organizations can supplement that … Continue reading →

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Charlene Li’s Upcoming “Open Leadership” Can Teach Orchestras How to Manage Social Media

Posted on May 8, 2010 by Bruce Robinson

Charlene Li sent me an advance copy of Open Leadership: How Social Technology Can Transform the Way You Lead, to be released May 24. Thank you, Charlene. In 2008 Li co-authored Groundswell, which illustrates the nature and power of the … Continue reading →

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How Steve Cook Grew Dallas Symphony’s Sales to an All-Time High–in 2009

Posted on April 2, 2010 by Bruce Robinson

In 2009 the Dallas Symphony Orchestra’s ticket revenue hit $11 million, eclipsing its previous all-time high of 2008. Over the four years of Steve Cook’s work there as Chief Marketing and Entertainment Officer total sales increased by 33%. Classical single … Continue reading →

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DCM’s Phil Miller Reinvents the Phone

Posted on March 16, 2010 by Bruce Robinson

When I sat down with Phil Miller a few days ago I expected to talk about the future of the telephone in orchestra marketing. Phil is President of DCM, which provides telemarketing, telefundraising and inbound sales services to orchestras, theaters, … Continue reading →

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