Category Archives: Thought Leaders

Facebook Ads and You: Targeted Advertising for a Fraction of the Cost

Posted on November 10, 2010 by Jordan Witherspoon

This post was written by Jordan Witherspoon, Marketing Director of Mercury Baroque in Houston. What if for only a few hundred dollars you could create an ad that would be seen by a million people and clicked on by hundreds? … Continue reading →

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Ten Lessons in Trust to Apply Before a Crisis

Posted on October 14, 2010 by Bruce Robinson

This week I heard an expert on reputation, IBM Distinguished Professor Daniel Diermeier from Kellogg School of Management at Northwestern University, speak to a few dozen fellow Kellogg alums in Houston. The orchestra industry can learn from his years of … Continue reading →

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Tom Holm of Enertex Tells How to Grow Your Audience

Posted on August 18, 2010 by Bruce Robinson

It’s always a challenge to bring in new single ticket buyers, isn’t it? Let alone broaden your subscription base. Extend Your Reach Your house list is your best source for audiences. And trades with other arts organizations can supplement that … Continue reading →

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A Social Technology to Market Every Orchestra. No, It Isn’t Twitter or Facebook.

Posted on June 14, 2010 by Bruce Robinson

Twitter and Facebook get the headlines. InstantEncore may be more important for orchestra marketers. I’m not saying to forgo Twitter or Facebook. Each of them is useful for orchestras. Indeed, InstantEncore makes it easier to use those sites and others … Continue reading →

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Charlene Li’s Upcoming “Open Leadership” Can Teach Orchestras How to Manage Social Media

Posted on May 8, 2010 by Bruce Robinson

Charlene Li sent me an advance copy of Open Leadership: How Social Technology Can Transform the Way You Lead, to be released May 24. Thank you, Charlene. In 2008 Li co-authored Groundswell, which illustrates the nature and power of the … Continue reading →

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How Steve Cook Grew Dallas Symphony’s Sales to an All-Time High–in 2009

Posted on April 2, 2010 by Bruce Robinson

In 2009 the Dallas Symphony Orchestra’s ticket revenue hit $11 million, eclipsing its previous all-time high of 2008. Over the four years of Steve Cook’s work there as Chief Marketing and Entertainment Officer total sales increased by 33%. Classical single … Continue reading →

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DCM’s Phil Miller Reinvents the Phone

Posted on March 16, 2010 by Bruce Robinson

When I sat down with Phil Miller a few days ago I expected to talk about the future of the telephone in orchestra marketing. Phil is President of DCM, which provides telemarketing, telefundraising and inbound sales services to orchestras, theaters, … Continue reading →

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