Tag Archives: design

How to Merchandise Tickets on Your Website

Posted on November 2, 2010 by Bruce Robinson

Music Is Like Candy I spent my early years in marketing in candy: Brach, Andes, Toblerone, Cote d’Or, Milka and Suchard. One of the great things about candy is that buyers consume it immediately. So you can sell them more … Continue reading →

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Social Media Doesn’t Trump Direct Marketing: What the Rule of 40-40-20 Means for Orchestra Marketers in 2010

Posted on July 7, 2010 by Bruce Robinson

In the 60s direct marketing expert Ed Mayer popularized the 40-40-20 rule. He claimed 40% of a mailpiece’s success depended on the list, 40% depended on the offer and 20% depended on other factors including design. Check the Numbers Yourself … Continue reading →

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How Orchestra Marketers Can Reduce Agency Costs

Posted on April 20, 2010 by Bruce Robinson

Since the 2008 crash virtually every orchestra has reduced its marketing expenses by cutting back advertising, mailings or people. Sadly, that also cuts sales. But there are other ways to save. You can reduce your agency’s time and billings through … Continue reading →

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