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Tag Archives: expense
How to Cut—and When to Add—Orchestra Marketing Dollars
The Danger of Across-the-Board Cuts Over the last two years virtually all orchestras have cut spending to balance the budget. In many cases they’ve used across-the-board reductions. This can have the negative effect of further reducing ticket revenues by more … Continue reading
Posted in Essentials, How To's
Tagged accounting, budget, expense, financial analysis, lifetime value, management, marketing, orchestra, revenue, single tickets, symphony
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How Orchestra Marketers Can Reduce Agency Costs
Since the 2008 crash virtually every orchestra has reduced its marketing expenses by cutting back advertising, mailings or people. Sadly, that also cuts sales. But there are other ways to save. You can reduce your agency’s time and billings through … Continue reading
Posted in Essentials, How To's
Tagged agency, creative brief, design, efficiency, expense, marketing, strategy
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