Tag Archives: facebook

How to Make Your Website Social: InfoGraphic

Posted on December 7, 2010 by Bruce Robinson

A Big Challenge, an Enormous Opportunity Social tools both enable and challenge us as marketers. I’ve enjoyed grappling with social technology to understand it. What a puzzle! And what rewards await us. Yesterday I put together a chart of the … Continue reading →

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Facebook Ads and You: Targeted Advertising for a Fraction of the Cost

Posted on November 10, 2010 by Jordan Witherspoon

This post was written by Jordan Witherspoon, Marketing Director of Mercury Baroque in Houston. What if for only a few hundred dollars you could create an ad that would be seen by a million people and clicked on by hundreds? … Continue reading →

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Social Technology Is Show and Tell for Adults

Posted on September 20, 2010 by Bruce Robinson

Sometimes simple insights best light the way. How Social Media Are Like Show and Tell You remember when you were six, don’t you? The most compelling part of the school day consisted of bringing an item before the class and … Continue reading →

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A Social Technology to Market Every Orchestra. No, It Isn’t Twitter or Facebook.

Posted on June 14, 2010 by Bruce Robinson

Twitter and Facebook get the headlines. InstantEncore may be more important for orchestra marketers. I’m not saying to forgo Twitter or Facebook. Each of them is useful for orchestras. Indeed, InstantEncore makes it easier to use those sites and others … Continue reading →

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A Map of Social Media for Orchestras

Posted on June 13, 2010 by Bruce Robinson

I’ve put together a diagram of the social technology landscape designed with orchestras in mind. If you work at an orchestra or other performing arts group, leave your name and address below and I’ll send you a poster free of … Continue reading →

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DCM’s Phil Miller Reinvents the Phone

Posted on March 16, 2010 by Bruce Robinson

When I sat down with Phil Miller a few days ago I expected to talk about the future of the telephone in orchestra marketing. Phil is President of DCM, which provides telemarketing, telefundraising and inbound sales services to orchestras, theaters, … Continue reading →

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