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Tag Archives: groundswell
Charlene Li’s Upcoming “Open Leadership” Can Teach Orchestras How to Manage Social Media
Charlene Li sent me an advance copy of Open Leadership: How Social Technology Can Transform the Way You Lead, to be released May 24. Thank you, Charlene. In 2008 Li co-authored Groundswell, which illustrates the nature and power of the … Continue reading
Posted in How To's, Resources, Thought Leaders
Tagged groundswell, leadership, li, management, marketing, orchestra, organization behavior, social media, strategy
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Three Social Media Lessons from “Groundswell” for Orchestra Marketers
A few days ago I finished reading Charlene Li’s and Josh Bernoff’s terrific Groundswell: Winning in a World Transformed by Social Technologies, published by Harvard Business Press in 2008. That’s old by social media standards, isn’t it? Yet Groundswell’s insights remain … Continue reading
