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Tag Archives: management
How to Hire an Orchestra Marketer
Hiring for any position is as much art as science. Choosing an orchestra marketer can be especially difficult. Understanding the dimensions of that choice can frame the decision within our orchestra’s true needs.
Posted in Essentials, How To's
Tagged hiring, management, marketing, orchestra, strategy
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How to Cut—and When to Add—Orchestra Marketing Dollars
The Danger of Across-the-Board Cuts Over the last two years virtually all orchestras have cut spending to balance the budget. In many cases they’ve used across-the-board reductions. This can have the negative effect of further reducing ticket revenues by more … Continue reading
Posted in Essentials, How To's
Tagged accounting, budget, expense, financial analysis, lifetime value, management, marketing, orchestra, revenue, single tickets, symphony
1 Comment
A Social Technology to Market Every Orchestra. No, It Isn’t Twitter or Facebook.
Twitter and Facebook get the headlines. InstantEncore may be more important for orchestra marketers. I’m not saying to forgo Twitter or Facebook. Each of them is useful for orchestras. Indeed, InstantEncore makes it easier to use those sites and others … Continue reading
Posted in Calls to Action, Resources, Thought Leaders
Tagged drakos, facebook, ford, instantencore, management, marketing, online, orchestra, social media, strategy, symphony, twitter, website
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Why Everything’s Fine in Classical Music. Including the Pain.
[This was originally posted at the League of American Orchestra's microsite, R/Evolution, before the June 2010 League Conference in Atlanta] Everything’s Fine Everything’s fine in classical music. Let’s celebrate today’s terrific musicians, the best ever. Professional music-making isn’t a cushioned … Continue reading
Posted in Calls to Action
Tagged audience, consumer, management, marketing, mission, orchestra, programming, social media, strategy, symphony
2 Comments
The Third Reason Orchestra Marketing Is Difficult: Multiple Work Styles
In previous posts I identified two ways in which orchestra marketing is unusually challenging. First, the discipline involves a wide range of functions. Second, the job demands managing a year-long subscription campaign at the same time it requires numerous in-and-out … Continue reading
Charlene Li’s Upcoming “Open Leadership” Can Teach Orchestras How to Manage Social Media
Charlene Li sent me an advance copy of Open Leadership: How Social Technology Can Transform the Way You Lead, to be released May 24. Thank you, Charlene. In 2008 Li co-authored Groundswell, which illustrates the nature and power of the … Continue reading
Posted in How To's, Resources, Thought Leaders
Tagged groundswell, leadership, li, management, marketing, orchestra, organization behavior, social media, strategy
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Reason 2 That Orchestra Marketing Is So Difficult: Dual Periodicity
Orchestra marketing demands two sets of complex skills related to the marketing cycle. We manage a series of seasonal promotions. And we manage an annual campaign. Simultaneously. In-and-Out Promotions Think of the seasonal aisles in your local drug store. At … Continue reading
Posted in Lists
Tagged campaign, management, marketing, orchestra, promotion, single tickets, strategy, subscription
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Reason 1 of 3 That Orchestra Marketing Is So Difficult
When I entered orchestra marketing I thought turning sales results upward would be easy. After all, I’d succeeded over many years in many businesses. And in that work and in my schooling I’d benefited from wonderful mentors. Surely the practice … Continue reading
Posted in Lists
Tagged challenges, management, marketing, orchestra, strategy, tasks
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When Orchestras Emulate Madoff
Every year one or two orchestras make news by closing their doors. They cancel the rest of the season. There’s no money for creditors. Tickets for future concerts become worthless. It’s rare that it’s an orderly process. May that never … Continue reading
Posted in Calls to Action
Tagged accounting, fraud, management, orchestra, ponzi, stanford, voysey
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