Tag Archives: mission

Why I Market Classical Music

Posted on September 15, 2010 by Bruce Robinson

Sure, there are easier things to do. I’ve marketed candy, cigars, nuts, lighters, gasoline, travel and education. All were easier. But music can change lives. It has thrilled mine. Music carries deep, otherwise-inexpressible meaning. 35,000 years ago our species was … Continue reading →

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Why Everything’s Fine in Classical Music. Including the Pain.

Posted on June 5, 2010 by Bruce Robinson

[This was originally posted at the League of American Orchestra's microsite, R/Evolution, before the June 2010 League Conference in Atlanta] Everything’s Fine Everything’s fine in classical music. Let’s celebrate today’s terrific musicians, the best ever. Professional music-making isn’t a cushioned … Continue reading →

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It’s the Music, Stupid!

Posted on March 2, 2010 by Bruce Robinson

Follow the music. That’s a guidepost for us orchestra marketers, for musicians and for orchestra administrators. It cannot be, follow the revenue. Audiences already follow the music. They listen to that music which has meaning to them. Last night I … Continue reading →

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