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Tag Archives: programming
Better Than Talk from the Stage: Silence
Today musicians frequently talk from the stage. Don’t you wish they’d get to the music? Last weekend I heard a voice recital with superb music—and superb silence. I always expect great music-making from accompanist Keith Weber, the conductor-organist-harpsicordist-coach-and-yes-pianist who is … Continue reading
20 Orchestral Orgasms
Updated count: 32 (see comments below) Beatles producer George Martin famously called the gigantic crescendo of the Lennon-McCartney song “A Day in the Life” an orchestral orgasm. Last month Rolling Stone named it #1 of the top 10 Beatles songs. … Continue reading
Posted in Amusements, Lists
Tagged beatles, day in the life, orchestra, orgasm, programming
9 Comments
Why I Market Classical Music
Sure, there are easier things to do. I’ve marketed candy, cigars, nuts, lighters, gasoline, travel and education. All were easier. But music can change lives. It has thrilled mine. Music carries deep, otherwise-inexpressible meaning. 35,000 years ago our species was … Continue reading
Posted in Calls to Action
Tagged audience, marketing, mission, orchestra, programming, strategy
2 Comments
What I’d Like to See Orchestras Provide Audiences: 10 Words Over 10 Days
We have more orchestras with better-trained musicians than ever. Yet these marvels of precision bleed anxiety over the future. Most of that anxiety centers on revenue. In my view, possibly because of our focus on commerce, the artistic product needs … Continue reading
Posted in Calls to Action
Tagged audience, consumer, marketing, orchestra, programming, strategy
8 Comments
Why Everything’s Fine in Classical Music. Including the Pain.
[This was originally posted at the League of American Orchestra's microsite, R/Evolution, before the June 2010 League Conference in Atlanta] Everything’s Fine Everything’s fine in classical music. Let’s celebrate today’s terrific musicians, the best ever. Professional music-making isn’t a cushioned … Continue reading
Posted in Calls to Action
Tagged audience, consumer, management, marketing, mission, orchestra, programming, social media, strategy, symphony
2 Comments
How Steve Cook Grew Dallas Symphony’s Sales to an All-Time High–in 2009
In 2009 the Dallas Symphony Orchestra’s ticket revenue hit $11 million, eclipsing its previous all-time high of 2008. Over the four years of Steve Cook’s work there as Chief Marketing and Entertainment Officer total sales increased by 33%. Classical single … Continue reading
Posted in Thought Leaders
Tagged cook, dallas symphony orchestra, price, programming, single tickets, strategy, van zweden
1 Comment
Forty Years Ago We Marketed Webern
Forty years ago the Cincinnati Symphony and Decca Records marketed Webern’s Passacaglia, Mennin’s Canto, William Schuman’s Tripych and the Dallapiccola Variations as orchestral showpieces. And the orchestra performed them as showpieces, too, with that most mainstream of conductors, Max Rudolf. … Continue reading
Posted in Calls to Action
Tagged cincinnati, marketing, orchestra, programming, rudolf, symphony, webern
2 Comments
