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Tag Archives: segment
Social Media Doesn’t Trump Direct Marketing: What the Rule of 40-40-20 Means for Orchestra Marketers in 2010
In the 60s direct marketing expert Ed Mayer popularized the 40-40-20 rule. He claimed 40% of a mailpiece’s success depended on the list, 40% depended on the offer and 20% depended on other factors including design. Check the Numbers Yourself … Continue reading
Posted in How To's
Tagged audience, consumer, design, direct mail, marketing, orchestra, segment, social media, strategy
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How the Orchestra Marketer Can Choose Target Segments
We can integrate consumer marketing and orchestra marketing language with a unified view of market segments. That puts us in position to select target segments and to allocate resources to marketing tasks. How Does It All Fit Together? When I … Continue reading
Posted in Essentials, How To's
Tagged audience, consumer, loyalty, marketing, orchestra, repeat, segment, subscription, target, ticket, trial, usage
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