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Tag Archives: social media
How to Make Your Website Social: InfoGraphic
A Big Challenge, an Enormous Opportunity Social tools both enable and challenge us as marketers. I’ve enjoyed grappling with social technology to understand it. What a puzzle! And what rewards await us. Yesterday I put together a chart of the … Continue reading
Posted in Calls to Action, How To's, Social Media
Tagged audience, facebook, marketing, social media, strategy, twitter, website, wordpress
1 Comment
Social Technology Is Show and Tell for Adults
Sometimes simple insights best light the way. How Social Media Are Like Show and Tell You remember when you were six, don’t you? The most compelling part of the school day consisted of bringing an item before the class and … Continue reading
Posted in How To's, Social Media
Tagged facebook, hayzlett, kodak, marketing, online, show and tell, social media, strategy, twitter
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Social Media Doesn’t Trump Direct Marketing: What the Rule of 40-40-20 Means for Orchestra Marketers in 2010
In the 60s direct marketing expert Ed Mayer popularized the 40-40-20 rule. He claimed 40% of a mailpiece’s success depended on the list, 40% depended on the offer and 20% depended on other factors including design. Check the Numbers Yourself … Continue reading
Posted in How To's
Tagged audience, consumer, design, direct mail, marketing, orchestra, segment, social media, strategy
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A Map of Social Media for Orchestras
I’ve put together a diagram of the social technology landscape designed with orchestras in mind. If you work at an orchestra or other performing arts group, leave your name and address below and I’ll send you a poster free of … Continue reading
Why Everything’s Fine in Classical Music. Including the Pain.
[This was originally posted at the League of American Orchestra's microsite, R/Evolution, before the June 2010 League Conference in Atlanta] Everything’s Fine Everything’s fine in classical music. Let’s celebrate today’s terrific musicians, the best ever. Professional music-making isn’t a cushioned … Continue reading
Posted in Calls to Action
Tagged audience, consumer, management, marketing, mission, orchestra, programming, social media, strategy, symphony
2 Comments
Charlene Li’s Upcoming “Open Leadership” Can Teach Orchestras How to Manage Social Media
Charlene Li sent me an advance copy of Open Leadership: How Social Technology Can Transform the Way You Lead, to be released May 24. Thank you, Charlene. In 2008 Li co-authored Groundswell, which illustrates the nature and power of the … Continue reading
Posted in How To's, Resources, Social Media, Thought Leaders
Tagged groundswell, leadership, li, management, marketing, orchestra, organization behavior, social media, strategy
2 Comments
Traditional Marketing Never Existed. Long Live Innovation
Today I heard a panel of three industry experts discuss the future of interactive marketing.* At that event several audience questions compared interactive marketing to traditional marketing. The traditional marketing they defined lives only in a Second Life. It lives … Continue reading
Posted in Calls to Action
Tagged digital, direct mail, innovation, interactive, newman, snead, social media, traditional, twitter
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DCM’s Phil Miller Reinvents the Phone
When I sat down with Phil Miller a few days ago I expected to talk about the future of the telephone in orchestra marketing. Phil is President of DCM, which provides telemarketing, telefundraising and inbound sales services to orchestras, theaters, … Continue reading
Posted in Thought Leaders
Tagged dcm, facebook, miller, phone, social media, telefundraising, telemarketing, telephone, twitter
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