Tag Archives: twitter

How to Make Your Website Social: InfoGraphic

A Big Challenge, an Enormous Opportunity Social tools both enable and challenge us as marketers. I’ve enjoyed grappling with social technology to understand it. What a puzzle! And what rewards await us. Yesterday I put together a chart of the … Continue reading

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Social Technology Is Show and Tell for Adults

Sometimes simple insights best light the way. How Social Media Are Like Show and Tell You remember when you were six, don’t you? The most compelling part of the school day consisted of bringing an item before the class and … Continue reading

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A Map of Social Media for Orchestras

I’ve put together a diagram of the social technology landscape designed with orchestras in mind. If you work at an orchestra or other performing arts group, leave your name and address below and I’ll send you a poster free of … Continue reading

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Traditional Marketing Never Existed. Long Live Innovation

Today I heard a panel of three industry experts discuss the future of interactive marketing.* At that event several audience questions compared interactive marketing to traditional marketing. The traditional marketing they defined lives only in a Second Life. It lives … Continue reading

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DCM’s Phil Miller Reinvents the Phone

When I sat down with Phil Miller a few days ago I expected to talk about the future of the telephone in orchestra marketing. Phil is President of DCM, which provides telemarketing, telefundraising and inbound sales services to orchestras, theaters, … Continue reading

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